In the past Aviion.Chunks we have covered the stats for the global state of OTT and also for the Europe. Today we will have a quick look at the predictions for the Eastern Europe market.
Some predictions state that by the year 2025 OTT market in Eastern Europe could be worth 3.5 billion dollars which is a considerable growth compared to 1.4 billion dollars in 2019.
The biggest increase is expected in Russia (40% of the total EE growth) which is to be expected considering the population as well as Poland (27% of the total EE growth) for the same reason. Just like the rest of the world, SVOD service will be the leading type of OTT service with expected 2 billion $ revenue by 2025 (up from 766 mil.$ in 2019). Russia and Poland will again have the biggest share of the total SVOD revenue (1.3 bln $) with Russia having more SVOD subscribers but with Poland having somewhat bigger share as they charge their SVOD services more than SVOD services in Russia. AVOD (Advertising VOD model) is expected to follow the global trend of continuous growth and is set to grow from 383 mil. $ (2019) to little over 1 bln. $ (2025).
For Croatia and the neighboring countries the OTT numbers would probably be much higher if the biggest OTT services (Netflix and Amazon Prime) would decide to localize the content with subtitles. Currently they only cater to the younger population that is used to ingesting content in English, however a significant percentage of the population in the region still requires translation to local languages. This is one of the biggest comparative advantage HBO GO has over the other 2 OTT providers. AVIION HS5 OTT platform supports localization in any language so you can reach wider audience with different subtitles or voice-overs extremely easy. Just get in touch with us (info@aviion.tv) and we can get into more details.
In the end, we have yet to see if this growth is actually going to happen within the next 5 years, as the potential crisis due to corona virus lock-down is in the calculating stage for each country. Traditionally, EE countries tend to have prolonged recovery from the crisis, and that means that the numbers stated above just might take longer to reach.