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TV Networks · Croatia

Dinamo Zagreb:
Redefining Sports Streaming

This case study focuses on Dinamo Zagreb and its dedicated OTT service.

400%Growth in paid subscriptions

200%Rise in mobile app downloads and activity

320%Increase in user retention

20×Increase in live match viewership

Overview

Dinamo Zagreb, one of the most successful football clubs in Southeast Europe, recognized the need to strengthen its digital presence and engage fans worldwide. With supporters demanding direct access to live matches, replays, and exclusive content, the club aimed to create and monetize its OTT platform.

The goal was to deliver a seamless fan-first experience across devices while opening new monetization opportunities.

The challenge

Client's Opportunity

Dinamo Zagreb held a dominant position as a top-tier football club with a passionate global following, yet there was a clear opportunity to elevate this brand by addressing key areas for digital expansion:

Launching a club-owned streaming service to take direct control of fan relationships instead of relying on third-party broadcasters
Delivering low-latency live match streaming that holds up under massive concurrent traffic on match day
Building a multi-device experience across web, mobile, and smart TV to match how fans actually watch
Introducing flexible monetization — PPV matches, season passes, and SVOD archive — to open new direct revenue streams
Capturing first-party fan data to personalize content, deepen engagement, and drive long-term retention

These areas offered an opportunity to transform Dinamo Zagreb’s digital presence into an elite, fan-first streaming ecosystem that defines the future of sports media.

The solution

Approach taken

We partnered with Dinamo Zagreb to build and launch its own fan-first OTT streaming service.

Project’s goals

1. Clear vision

Give fans direct, club-owned access to live matches, replays, and exclusive content.
Deliver a seamless match-day experience across web, mobile, and smart TV.
Open new direct revenue streams and own the fan relationship end to end.

Tools, methods, and features used

2. Execution

Unified Platform: Web, mobile, tablet, smart TV, Chromecast — every screen synced
Live Match Streaming: Low-latency delivery built to handle match-day traffic spikes
Fan Features: Live + on-demand matches, replays, highlights, and personalized profiles
Monetisation Engine: PPV matches, season passes, and SVOD archive in one platform
Club CMS & Tools: Backoffice content management, real-time analytics, promo controls
Fan Data & Analytics: First-party audience data and cross-platform performance tracking.

The results

Transformational growth
across every metrics

Within 12 months, Dinamo Zagreb experienced a dramatic surge in fan engagement and direct revenue. The results speak for themselves.

400%

/ GROWTH IN PAID SUBSCRIPTIONS+

200%

/ RISE IN MOBILE APP DOWNLOADS AND ACTIVITY+

320%

/ INCREASE IN USER RETENTION+

20×

/ INCREASE IN LIVE MATCH VIEWERSHIP+

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Dinamo Zagreb:Redefining Sports Streaming