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Nova Plus TV Networks • Croatia

Nova Plus:
Digital transformation of a leading Croatian multimedia group.

A complete OTT rebuild for Croatia's most-watched commercial broadcaster. New platform, new monetisation model, new audience relationship. Launched in 8 weeks.

425%Daily active users
193%Paid subscriptions
80%Engagement sessions
8 wksLinear viewership
Overview

Nova TV, part of United Media Sarl, part of United Group BV – the leading telecommunications and media company in Southeastern Europe, recognized an opportunity to elevate its OTT platform, Nova Plus, to better meet the evolving expectations of digital audiences.

Adapting to new user expectations, Nova TV set out to enhance the platform's user experience, unify content delivery across all devices, and introduce modern features that would strengthen engagement and monetization.

Nova Plus
The challenge

Client's Opportunity

Nova Plus had a solid foundation as a local streaming platform with strong content and a loyal viewer base. However, there was a clear opportunity to take it to the next level by addressing several areas for growth:

  • Unifying two existing platforms to streamline user journeys and centralize data tracking
  • Modernizing the user experience, particularly on mobile and smart devices, to align with evolving viewer habits
  • Introducing personalization features such as content recommendations and user profiles to deepen engagement
  • Improving content discoverability through better navigation and visual presentation
  • Enhancing monetization potential and giving editorial teams greater control with more intuitive tools

These areas offered an opportunity to position Nova Plus as a future-ready, user-first OTT platform built for the future of digital media.

The solution

Approach taken

We partnered with Nova TV to redesign, consolidate, and modernize Nova Plus.

Project’s goals

1. Clear vision
  • Make content easy to discover, enjoy, and return to.
  • Build a platform that works seamlessly across devices.
  • Empower editors with real-time tools for content management.
01

Tools, methods, and features used

2. Execution
  • Unified Platform: Web, mobile, tablet, smart TV, Chromecast – all synced
  • Modern UX/UI: Global-standard visuals, responsive design, improved content hierarchy
  • Smart Features: AI search, continue watching, binge mode, user profiles,
  • My List Editor Tools: Backoffice CMS, real-time analytics, content promo controls
  • Marketing Boosters: Push notifications, promotional placements, QR in-video CTAs
  • SEO & Analytics: Better content discovery and cross-platform tracking.
02
The results

Transformational growth
across every metrics

Within 12 months, Nova Plus experienced a dramatic surge in both user engagement and platform performance. The results speak for themselves.

425%

/ DAILY ACTIVE USERS+

193%

/ PAID SUBSCRIPTIONS+

80%

/ ENGAGEMENT SESSIONS+

44%

/ LINEAR VIEWERSHIP+
→Digital director
@ Nova TV Group
Together, these results mark Nova Plus not just as a revitalized platform, but a benchmark for regional OTT innovation - built to compete, engage, and grow.
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